Take Us Up on Our Thinking
Thursday
Sep232010

Technology: Web 2.0, Social Reviews

Challenge: A social reviews site wanted to differentiate itself from other reviews sites, as the site offered a richer user experience with not only social, detailed reviews as well as blog articles, Twitter feeds and the ability to provide information via Facebook.   

Approach: TopMind PR is developing a media outreach program, and working with the company to create compelling story angles, to draw attention for the power of the company’s social technology. In addition, TopMind PR is working with the company to create a blog strategy and blog content.

Success: The PR program resulted in interviews with leading business, HR and labor reporters at outlets such as The Washington Post, BusinessWeek and HR Executive as well as coverage by bloggers and top tier media outlets. TopMind PR continues to work with the company on PR and marketing initiatives. As part of its marketing role, TopMind PR has conducted market research for the company, which the company has used to spearhead its continued product development.

 

 

Wednesday
Sep222010

Real Estate

Challenge: An independent real estate agency was bringing on two new partners who would now be leading the operations of the company. The new partners had many innovative ideas for continuing to grow the company and wanted to communicate this to the marketplace. 

Approach: Working with TopMind PR, the agency positioned itself as an innovator in the industry, thanks to the direction of the new leadership. The messaging strategy involved positioning the agency as an organization that is committed to its agents, clients and community.  

Success: The PR program resulted in interviews with leading real estate, business and finance writers at publications including architecturally focused blogs, The Contra Costa Times, San Francisco Business Times, The San Francisco Chronicle, KGO (ABC) TV, Real Estate Newsletters and California Real Estate Magazine. Conducting ongoing outreach and developing innovative story angles for lifestyle magazines, TopMind PR continues to work with the agency to tell their story as a Bay Area community leader as well as an expert in selling homes of historical and architectural significance in the San Francisco Bay Area.

 

Sunday
Jul182010

Education

Challenge: An educational non-profit tasked TopMind PR with establishing credibility for the organization as a visionary thought leader – one that created innovative resources, materials and programs that promoted inquiry-based learning.

Approach: Position the organization as a thought leader in education, aligning the organization with other visionaries and leaders to validate the organization’s resources, materials and programs.

Success: TopMind PR secured front page coverage for the organization by local, Bay Area publications such as The San Jose Mercury News, specific columnists and business publications including The Silicon Valley Business Journal. Local TV stations including Univision, KTVU and KGO (an ABC affiliate) covered the organization. Having created B-roll for the organization, TopMind PR and the organization also worked with local stations to create and broadcast PSAs.

 

 

Saturday
Jul172010

Banking and Finance

 

Challenge: A local mortgage bank with nearly a dozen branches across Northern California, Nevada and Colorado realized the demand to set  itself apart from other mortgage companies, brokers and mega banks. The company tasked TopMind PR with helping it win the trust of consumers and establish credibility for the company and its mortgage loan originators.

Approach: TopMind PR positioned the mortgage bank as an innovator, developing a PR plan that featured communicating the company’s competitive differentiators and positioning the mortgage bank as a thought leader. 

As a result, TopMind PR was able to obtain the attention of national and local consumer and business media outlets as well as real estate trade publications. To help fuel its growth, an initiative of the mortgage bank was to also attract top performing mortgage bankers. So, the plan also included pitching the company’s new initiatives to the mortgage banking trade press.

Success: The PR thought leadership program resulted in interviews with leading real estate, business and finance writers at publications including The Washington Post, The New York Times, The Contra Costa Times, San Jose Mercury News, KCBS radio, Investor’s Business Daily, California Real Estate Magazine as well as online and print publications focused on the mortgage and banking industries (i.e. Mortgage Banking, Mortgage Technology, Mortgage Originator, Bank Systems and Technology).