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Jul172010

Banking and Finance

 

Challenge: A local mortgage bank with nearly a dozen branches across Northern California, Nevada and Colorado realized the demand to set  itself apart from other mortgage companies, brokers and mega banks. The company tasked TopMind PR with helping it win the trust of consumers and establish credibility for the company and its mortgage loan originators.

Approach: TopMind PR positioned the mortgage bank as an innovator, developing a PR plan that featured communicating the company’s competitive differentiators and positioning the mortgage bank as a thought leader. 

As a result, TopMind PR was able to obtain the attention of national and local consumer and business media outlets as well as real estate trade publications. To help fuel its growth, an initiative of the mortgage bank was to also attract top performing mortgage bankers. So, the plan also included pitching the company’s new initiatives to the mortgage banking trade press.

Success: The PR thought leadership program resulted in interviews with leading real estate, business and finance writers at publications including The Washington Post, The New York Times, The Contra Costa Times, San Jose Mercury News, KCBS radio, Investor’s Business Daily, California Real Estate Magazine as well as online and print publications focused on the mortgage and banking industries (i.e. Mortgage Banking, Mortgage Technology, Mortgage Originator, Bank Systems and Technology).

   

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