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Jul182010

Education

Challenge: An educational non-profit tasked TopMind PR with establishing credibility for the organization as a visionary thought leader – one that created innovative resources, materials and programs that promoted inquiry-based learning.

Approach: Position the organization as a thought leader in education, aligning the organization with other visionaries and leaders to validate the organization’s resources, materials and programs.

Success: TopMind PR secured front page coverage for the organization by local, Bay Area publications such as The San Jose Mercury News, specific columnists and business publications including The Silicon Valley Business Journal. Local TV stations including Univision, KTVU and KGO (an ABC affiliate) covered the organization. Having created B-roll for the organization, TopMind PR and the organization also worked with local stations to create and broadcast PSAs.

 

 

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