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Wednesday
Sep222010

Real Estate

Challenge: An independent real estate agency was bringing on two new partners who would now be leading the operations of the company. The new partners had many innovative ideas for continuing to grow the company and wanted to communicate this to the marketplace. 

Approach: Working with TopMind PR, the agency positioned itself as an innovator in the industry, thanks to the direction of the new leadership. The messaging strategy involved positioning the agency as an organization that is committed to its agents, clients and community.  

Success: The PR program resulted in interviews with leading real estate, business and finance writers at publications including architecturally focused blogs, The Contra Costa Times, San Francisco Business Times, The San Francisco Chronicle, KGO (ABC) TV, Real Estate Newsletters and California Real Estate Magazine. Conducting ongoing outreach and developing innovative story angles for lifestyle magazines, TopMind PR continues to work with the agency to tell their story as a Bay Area community leader as well as an expert in selling homes of historical and architectural significance in the San Francisco Bay Area.

 

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Reader Comments (2)

Good post… … the post is very interesting and informative. Thanks for sharing this information! I will wait for your another article.

April 22, 2011 | Unregistered Commenterwindham ny real estate

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