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Technology: Web 2.0, Social Reviews

Challenge: A social reviews site wanted to differentiate itself from other reviews sites, as the site offered a richer user experience with not only social, detailed reviews as well as blog articles, Twitter feeds and the ability to provide information via Facebook.   

Approach: TopMind PR is developing a media outreach program, and working with the company to create compelling story angles, to draw attention for the power of the company’s social technology. In addition, TopMind PR is working with the company to create a blog strategy and blog content.

Success: The PR program resulted in interviews with leading business, HR and labor reporters at outlets such as The Washington Post, BusinessWeek and HR Executive as well as coverage by bloggers and top tier media outlets. TopMind PR continues to work with the company on PR and marketing initiatives. As part of its marketing role, TopMind PR has conducted market research for the company, which the company has used to spearhead its continued product development.



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